For our collection ‘I Like You A Lot’ we took inspiration from how we first met and created a visual story that captures the feelings of intrigue and excitement of when you meet someone for the first time and you realise you like them… a lot. Our main print shows the story of an inner city park, transformed by the enchanted mind of our characters, into a psychedelic paradise full of tropical plants and bizarre animals.
The print is hand illustrated by Tom and digitally printed in the UK using azo dye free certified inks. It is 100% cotton light sateen sourced from UK cotton mills. The shirt is a boxy fit with a camp collar and due to the nature of the print the placement varies. Made in London.
Our digital fabric printers monitor their water and coating consumption and also pay specialists to dispose of the waste by-products. They have invested in high-tech equipment to reduce water usage to the minimum required to achieve production, use azo dye free certified inks and all unavoidable waste fabrics are collected by a recycling specialist who shreds them and then uses the fibre as bioenergy to create heat sources and electricity when incinerated.
The factory we use in London works from renewable energy and minimises waste. The staff are all paid fair wages and work in a relaxed and comfortable environment. Working with suppliers and manufacturers within the UK also helps us to minimise our carbon footprint in the production process.
We aim to be 100% transparent about all processes behind our garments.